-            So, why do we need estimates?
-          Well, as a customer, I want to have estimates. 
-          Great! In what ways are estimates useful to you? 
-          Say, I order from Amazon, and if my purchase does not arrive on the estimated day, I get to request a refund.
-          Huh, so you are rooting for the sender to fail, and that’s why you need estimates? 
-          I guess so. 
-          Any other reason to want estimates or tracking?
-          Well, if as a customer I was promised a certain delivery, and it is getting really close, but the work is less than half done, I can make a determination that I am not getting that delivery. 
-          So, the reason you want estimates is to feel reassured that work is being done? To make you more comfortable with the delivery that you do not trust? 


 
 
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